Porsche Car Prices in Italy 2025 - 2026 Price List - New Car Models
Porsche Car Prices in Italy 2025 - 2026 Price List - New Car Models

Porsche Car Prices in Italy 2025 - 2026 Price List - New Car Models: Passion, Performance, and the Italian Tax Landscape
Porsche has long been synonymous with high-performance sports cars and luxurious SUVs, captivating enthusiasts worldwide with its unique blend of precision engineering, iconic design, and exhilarating driving dynamics. In Italy, a nation deeply rooted in automotive passion and craftsmanship, Porsche holds a special allure, representing a pinnacle of German engineering in a land renowned for its own legendary marques. For 2025, Porsche's lineup continues to evolve, embracing electrification while maintaining its core identity. However, prospective buyers in Italy face a unique pricing structure, heavily influenced by the country's specific tax regulations, making the cost of owning a Porsche a significant investment.
Understanding Porsche prices in Italy for 2025 requires looking beyond the manufacturer's suggested retail price (MSRP). Italian vehicle pricing is impacted by several layers of taxation, including a substantial Value Added Tax (IVA), provincial registration tax (IPT), and crucially, the "Superbollo" – an additional luxury tax based on engine power – which can significantly increase the total cost of ownership for high-performance models.
Key Updates for the 2025 Porsche Lineup in Italy
The 2025 model year brings exciting developments across Porsche's portfolio, with a strong emphasis on performance enhancements and the continued rollout of electrification. These updates will be central to the offerings in Italy:
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2025 Porsche 911: The legendary 911 receives significant updates for 2025, most notably the introduction of a new T-Hybrid system for the 911 Carrera GTS. This marks a landmark moment, as it's the first production 911 to feature a performance-oriented hybrid powertrain. The updated 3.6-liter six-cylinder "boxer" engine, combined with an electric turbocharger and an in-transmission electric motor, delivers 541 PS (532 hp), enabling a 0-100 km/h sprint in just 3.0 seconds. The base 911 Carrera also sees an upgraded twin-turbocharged 3.0-liter boxer engine producing 394 PS (388 hp). Exterior design elements are refined, and the interior boasts a fully digital instrument cluster.
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2025 Porsche Taycan: Porsche's all-electric pioneer, the Taycan, undergoes substantial upgrades for 2025. These include more efficient battery technology for improved range and faster charging capabilities, more powerful electric motors (with up to 952 PS in the Taycan Turbo S), and refinements to its thermal management. Standard equipment is also enhanced.
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2025 Porsche Macan Electric: This is a pivotal new model for Porsche's EV strategy. While the gasoline Macan continues to be offered for 2025, the all-electric Macan arrives as a completely new model, built on the Premium Platform Electric (PPE) architecture. It promises impressive performance, range, and advanced technology.
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2025 Porsche Cayenne: The highly popular Cayenne SUV range sees updates including the re-introduction of the Cayenne GTS SUV and Cayenne GTS Coupe models. These new GTS variants are powered by a 500 PS (493 hp) twin-turbo V8, feature unique design elements, and a performance-oriented chassis.
Porsche Model Lineup, Technical Specifications, and Estimated Prices (Italy 2025)
The following provides an overview of Porsche's 2025 lineup for the Italian market, including key technical specifications and estimated starting MSRPs. These prices are generally "on-the-road" estimates including 22% Italian IVA (VAT) but exclude additional costs like IPT (provincial registration tax), optional equipment, and crucially, the annual "Superbollo" luxury tax.
1. Porsche 718 (Cayman and Boxster)
The 718 series delivers Porsche's purest mid-engine sports car experience, known for its superb balance and direct driving feel. 2025 is expected to be one of the final model years for the internal combustion engine (ICE) 718 before the anticipated transition to all-electric variants.
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Body Styles: Cayman (Coupe), Boxster (Convertible)
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Key Technical Specs (Selected Trims):
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718 Cayman/Boxster Base: 2.0L Turbocharged Flat-4; 300 PS (296 hp); 0-100 km/h in 4.9 seconds; Top Speed 275 km/h.
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718 Cayman/Boxster S: 2.5L Turbocharged Flat-4; 350 PS (345 hp); 0-100 km/h in 4.4 seconds; Top Speed 285 km/h.
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718 Cayman/Boxster GTS 4.0: 4.0L Naturally Aspirated Flat-6; 400 PS (394 hp); 0-100 km/h in 4.0 seconds; Top Speed 293 km/h.
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718 Cayman GT4 RS / Boxster Spyder RS: 4.0L Naturally Aspirated Flat-6; 500 PS (493 hp); 0-100 km/h in 3.4 seconds; Top Speed 315 km/h.
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Estimated Starting MSRP (2025, including 22% IVA):
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718 Cayman: From €70,000 - €73,000
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718 Boxster: From €72,500 - €75,500
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718 Cayman GT4 RS: From €175,000 - €180,000
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718 Boxster Spyder RS: From €176,500 - €181,500
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2. Porsche Macan (Gasoline & Electric)
The Macan, Porsche's compact luxury SUV, offers a compelling blend of everyday usability and genuine sports car feel. 2025 is a pivotal year with the introduction of the all-electric version alongside the continued gasoline models.
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Body Styles: SUV
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Key Technical Specs (Selected Trims - Gasoline):
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Macan (Gasoline): 2.0L Turbocharged Inline-4; 265 PS (261 hp); 0-100 km/h in 6.2 seconds.
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Macan S (Gasoline): 2.9L Twin-Turbo V6; 380 PS (375 hp); 0-100 km/h in 4.8 seconds.
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Macan GTS (Gasoline): 2.9L Twin-Turbo V6; 440 PS (434 hp); 0-100 km/h in 4.5 seconds.
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Key Technical Specs (Selected Trims - Electric):
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Macan Electric 4: Dual electric motors (AWD); Up to 408 PS (with Overboost); 0-100 km/h in 5.2 seconds; WLTP Range: 500+ km.
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Macan Electric Turbo: Dual electric motors (AWD); Up to 639 PS (with Launch Control); 0-100 km/h in 3.3 seconds; WLTP Range: 550+ km.
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Estimated Starting MSRP (2025, including 22% IVA):
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Macan (Gasoline): From €76,000 - €79,000
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Macan Electric 4: From €89,000 - €92,000
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Macan Electric Turbo: From €125,000 - €130,000
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3. Porsche Cayenne
The Cayenne, Porsche's mid-size luxury SUV, excels in blending high performance with family practicality. The 2025 model year sees the reintroduction of the popular GTS variants.
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Body Styles: SUV, Coupe SUV
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Key Technical Specs (Selected Trims):
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Cayenne Base: 3.0L Turbocharged V6; 353 PS (348 hp); 0-100 km/h in 6.0 seconds.
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Cayenne E-Hybrid: 3.0L Turbocharged V6 + Electric Motor; 470 PS (463 hp) combined; 0-100 km/h in 4.9 seconds.
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Cayenne S: 4.0L Twin-Turbo V8; 474 PS (468 hp); 0-100 km/h in 4.7 seconds.
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Cayenne GTS: 4.0L Twin-Turbo V8; 500 PS (493 hp); 0-100 km/h in 4.3 seconds (new for 2025).
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Cayenne Turbo E-Hybrid: 4.0L Twin-Turbo V8 + Electric Motor; 739 PS (729 hp) combined; 0-100 km/h in 3.7 seconds.
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Cayenne Turbo GT Coupe: 4.0L Twin-Turbo V8; 660 PS (650 hp); 0-100 km/h in 3.3 seconds.
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Estimated Starting MSRP (2025, including 22% IVA):
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Cayenne Base: From €94,000 - €97,000
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Cayenne E-Hybrid: From €109,000 - €112,000
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Cayenne S: From €115,000 - €118,000
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Cayenne GTS: From €140,000 - €145,000
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Cayenne Turbo GT Coupe: From €225,000 - €235,000
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4. Porsche Taycan
Porsche's all-electric sports sedan, the Taycan, is a testament to the brand's future vision. The 2025 models feature significant performance and range enhancements.
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Body Styles: Sedan, Cross Turismo (Wagon), Sport Turismo (Wagon, no off-road elements)
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Key Technical Specs (Selected Trims):
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Taycan Base: Rear-motor RWD; Up to 408 PS (with Overboost); 0-100 km/h in 4.8 seconds; WLTP Range: 500+ km.
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Taycan 4S: Dual motors AWD; Up to 544 PS (with Overboost); 0-100 km/h in 3.9 seconds.
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Taycan GTS: Dual motors AWD; Up to 598 PS (with Overboost); 0-100 km/h in 3.6 seconds.
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Taycan Turbo: Dual motors AWD; Up to 884 PS (with Launch Control); 0-100 km/h in 2.9 seconds.
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Taycan Turbo S: Dual motors AWD; Up to 952 PS (with Launch Control); 0-100 km/h in 2.4 seconds.
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Taycan Turbo GT: Dual motors AWD; Up to 1108 PS (with Launch Control); 0-100 km/h in 2.2 seconds.
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Estimated Starting MSRP (2025, including 22% IVA):
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Taycan Sedan: From €110,000 - €114,000
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Taycan Cross Turismo: From €123,000 - €127,000
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Taycan Turbo S Sedan: From €230,000 - €240,000
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Taycan Turbo GT Sedan: From €255,000 - €265,000
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5. Porsche Panamera
The Panamera, Porsche's luxury four-door grand tourer, has been recently refreshed for 2025, offering new powertrains and enhanced technology.
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Body Styles: Sedan (often referred to as a Sport Turismo/Hatchback)
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Key Technical Specs (Selected Trims):
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Panamera Base: 2.9L Twin-Turbo V6; 353 PS (348 hp); 0-100 km/h in 5.1 seconds.
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Panamera 4 E-Hybrid: 2.9L Twin-Turbo V6 + Electric Motor; 470 PS (463 hp) combined; 0-100 km/h in 4.1 seconds.
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Panamera 4S E-Hybrid: 2.9L Twin-Turbo V6 + Electric Motor; 544 PS (536 hp) combined; 0-100 km/h in 3.7 seconds.
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Panamera Turbo E-Hybrid: 4.0L Twin-Turbo V8 + Electric Motor; 680 PS (670 hp) combined; 0-100 km/h in 3.2 seconds.
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Estimated Starting MSRP (2025, including 22% IVA):
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Panamera Base: From €116,000 - €120,000
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Panamera 4 E-Hybrid: From €130,000 - €135,000
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Panamera Turbo E-Hybrid: From €210,000 - €220,000
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6. Porsche 911
The iconic 911 remains the heart and soul of Porsche, now with groundbreaking hybrid technology in select 2025 models.
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Body Styles: Coupe, Cabriolet, Targa
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Key Technical Specs (Selected Trims):
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911 Carrera: 3.0L Twin-Turbo Flat-6; 394 PS (388 hp); 0-100 km/h in 4.1 seconds.
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911 Carrera GTS (T-Hybrid): 3.6L Twin-Turbo Flat-6 + Hybrid; 541 PS (532 hp); 0-100 km/h in 3.0 seconds.
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911 Turbo: 3.8L Twin-Turbo Flat-6; 580 PS (573 hp); 0-100 km/h in 2.8 seconds.
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911 Turbo S: 3.8L Twin-Turbo Flat-6; 650 PS (640 hp); 0-100 km/h in 2.7 seconds.
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911 GT3 / GT3 Touring: 4.0L Naturally Aspirated Flat-6; 510 PS (502 hp); 0-100 km/h in 3.4 seconds.
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911 GT3 RS: 4.0L Naturally Aspirated Flat-6; 525 PS (518 hp); 0-100 km/h in 3.2 seconds.
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Estimated Starting MSRP (2025, including 22% IVA):
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911 Carrera: From €135,000 - €140,000
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911 Carrera GTS: From €180,000 - €185,000
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911 Turbo: From €220,000 - €230,000
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911 GT3: From €240,000 - €250,000
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911 GT3 RS: From €260,000 - €270,000
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911 Turbo S: From €250,000 - €260,000
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Understanding Italian Automotive Taxation: Beyond the MSRP
The stated MSRP for Porsche vehicles in Italy generally includes the IVA (Imposta sul Valore Aggiunto), which is 22%. However, the total cost of ownership is significantly impacted by additional, unique Italian taxes:
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IPT (Imposta Provinciale di Trascrizione): This is a provincial registration tax paid once at the time of vehicle registration. The amount varies by province and is calculated based on the vehicle's engine power (kW). For high-powered Porsches, this can amount to several thousand Euros.
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"Superbollo" (Addizionale Erariale alla Tassa Automobilistica): This is arguably the most impactful and controversial tax for high-performance cars in Italy. It's an annual luxury tax applied to vehicles with power exceeding 185 kW (approximately 252 PS). The additional tax is €20 for each kilowatt exceeding this threshold.
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For example, a 911 Carrera GTS with 541 PS (approx. 398 kW) would be taxed on (398 - 185) = 213 kW. At €20/kW, this amounts to an annual Superbollo of €4,260, on top of the regular road tax (Bollo Auto). For more powerful models like the 911 Turbo S (650 PS / 478 kW), the annual Superbollo would be €5,860. This cumulative cost over years is a major consideration for buyers.
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These taxes ensure that Porsches, already premium vehicles, become even more exclusive and expensive to own in Italy, disproportionately affecting higher-performance variants.
Factors Influencing Porsche Pricing in Italy
Beyond the tax structure, several other factors contribute to the final price of a Porsche in Italy:
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Extensive Customization: Porsche is renowned for its vast array of individual options. From bespoke "Paint to Sample" colors and exclusive interior leathers to performance enhancements like Porsche Ceramic Composite Brakes (PCCB) and Porsche Dynamic Chassis Control (PDCC), these options can easily add tens of thousands, or even hundreds of thousands, of Euros to the final price.
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Performance Packages and Trim Levels: Choosing higher trim levels (e.g., from Base to S, GTS, Turbo, or GT variants) includes more powerful engines, standard performance features, and luxurious appointments, leading to substantial price increases. Specific performance packages further enhance dynamic capabilities.
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Technology and Driver Assistance: Advanced infotainment upgrades, premium audio systems (Burmester), and sophisticated driver-assistance suites are often optional and contribute to the overall cost.
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Dealership-Specific Offers/Discounts: While Porsches are rarely heavily discounted, specific dealerships might offer minor incentives or package deals.
For prospective buyers in Italy, visiting a Porsche Centro and utilizing their sophisticated online configurator is essential to building an accurate estimate for their desired specification, accounting for both desired options and the cascading effect of the tax system.
The Investment in Driving Excellence in Italy
In 2025, Porsche continues its legacy of delivering vehicles that represent the zenith of automotive engineering and driving pleasure. While the prices in Italy, due to the unique tax landscape, are among the highest globally for the same vehicles, they reflect the substantial investment in research and development, high-quality materials, precision manufacturing, and the exclusive driving experience that defines the brand. For Italian enthusiasts and luxury buyers, a Porsche remains a profound investment in performance, prestige, and a deeply engaging driving experience, a testament to the enduring appeal of the Stuttgart marque even in the heartland of supercars.